Directory
The Most Popular CRM Software in 2026
An independent directory of the CRMs teams actually shortlist. Each profile covers pricing, our rating, pros and cons, and exactly who it suits — with a self-contained answer up top. 78 platforms, ranked by popularity.
★ 4.51. Salesforce
Enterprise CRM
The most powerful and customizable CRM for complex organizations.
★ 4.62. HubSpot
All-in-one CRM
An easy, all-in-one CRM that grows from free into marketing and service.
★ 4.53. Pipedrive
Sales pipeline CRM
A focused, visual sales pipeline CRM that reps actually update.
★ 4.34. Zoho CRM
Value CRM
A feature-rich, budget-friendly CRM, especially for Zoho users.
★ 4.45. monday CRM
Flexible / no-code CRM
A flexible, colorful CRM built on monday.com work boards.
★ 4.36. Freshsales
SMB CRM
An AI-assisted, easy CRM with strong built-in phone and email.
★ 4.47. Close
Inside sales CRM
A CRM built for high-velocity inside sales and calling.
★ 4.28. Microsoft Dynamics 365 Sales
Enterprise CRM
An enterprise CRM deeply tied to Microsoft 365 and Teams.
★ 4.19. SAP Sales Cloud
Enterprise CRM
Enterprise sales automation with deep SAP ERP integration.
★ 4.010. Oracle Sales
Enterprise CRM
Enterprise CRM connected to Oracle Fusion Cloud applications.
★ 4.011. NetSuite CRM
ERP-integrated CRM
CRM built into NetSuite’s cloud ERP business suite.
★ 4.412. Creatio
No-code enterprise CRM
A no-code, AI-native CRM for automating complex workflows.
★ 4.113. SugarCRM
Mid-market CRM
A customizable CRM suite for complex mid-market sales teams.
★ 4.114. Insightly
CRM with project management
CRM and project delivery connected in one mid-market platform.
★ 4.215. Copper
Google Workspace CRM
A relationship CRM designed around Google Workspace.
★ 4.216. Nimble
Relationship CRM
A social, relationship-led CRM that works across the browser.
★ 4.117. Keap
Small-business automation CRM
CRM, marketing automation, and payments for small service businesses.
★ 4.318. Nutshell
SMB CRM
An approachable B2B sales CRM with built-in email marketing.
★ 4.319. Capsule CRM
Simple CRM
A clean, low-complexity CRM for small relationship-led teams.
★ 4.520. Less Annoying CRM
Simple CRM
A straightforward, single-plan CRM built for small businesses.
★ 4.221. HoneyBook
Creative business CRM
An all-in-one clientflow platform for freelancers and creative service businesses.
★ 4.322. Dubsado
Freelancer & creative business CRM
A deeply customizable client-management CRM for freelancers, with a genuine free-forever tier.
★ 4.223. Streak
Gmail CRM
A CRM that runs directly inside Gmail for inbox-centered sales teams.
★ 4.224. Zendesk Sell
Sales pipeline CRM
A sales pipeline CRM built for teams that already run Zendesk Support.
★ 4.425. NetHunt CRM
Gmail CRM
A Gmail-native CRM that puts pipelines and automation in the inbox.
★ 4.526. Attio
Modern CRM
A flexible, data-driven CRM for modern startup teams.
★ 4.427. Folk
Relationship CRM
A collaborative relationship CRM for founders and small teams.
★ 4.328. Odoo CRM
Open-core ERP CRM
Open-core CRM connected to a broad ERP and business app suite.
★ 4.529. Follow Up Boss
Real estate CRM
A real estate CRM built for fast, automated lead follow-up and conversion.
★ 4.030. Bitrix24
All-in-one CRM
Flat-priced CRM, collaboration, tasks, and communications in one suite.
★ 4.131. Vtiger CRM
All-in-one SMB CRM
An all-in-one sales, marketing, and support CRM for SMBs.
★ 4.132. Apptivo
Business suite CRM
A budget-friendly suite spanning CRM, projects, quotes, and billing.
★ 4.333. Bigin by Zoho CRM
Small-business CRM
A pipeline-centric CRM designed for very small businesses.
★ 4.334. Salesmate
Sales engagement CRM
A sales CRM with communication, sequences, and automation built in.
★ 4.335. Pipeline CRM
Sales pipeline CRM
A no-frills, drag-and-drop sales pipeline CRM built for fast setup and US-based support.
★ 4.436. Salesflare
B2B sales CRM
An automated B2B CRM that minimizes manual data entry.
★ 4.037. SuiteCRM
Open-source CRM
A mature open-source CRM for organizations wanting full control.
★ 4.238. EspoCRM
Open-source CRM
A clean open-source CRM with flexible self-hosting options.
★ 4.139. Twenty
Open-source modern CRM
A modern open-source CRM built as an extensible platform.
★ 4.140. Pipeliner CRM
Sales pipeline CRM
A visual sales CRM focused on process and revenue intelligence.
★ 4.241. noCRM.io
Lead management CRM
Lead management software that avoids traditional CRM complexity.
★ 4.342. OnePageCRM
Action-focused CRM
An action-focused CRM built around the next sales task.
★ 4.243. EngageBay
All-in-one SMB CRM
An affordable all-in-one CRM, marketing, sales, and support suite.
★ 4.544. LeadSquared
Marketing automation CRM
A verticalized sales and marketing automation CRM for lead-heavy industries.
★ 4.445. ActiveCampaign
Marketing automation CRM
Marketing automation with sales CRM and lifecycle orchestration.
★ 4.146. Brevo Sales Platform
Marketing-connected CRM
Lightweight sales CRM connected to Brevo’s messaging suite.
★ 4.247. HighLevel
Agency CRM
An agency-focused CRM and marketing automation platform.
★ 4.548. Clio Grow
Legal client-intake CRM
A legal client-intake CRM that hands converted leads straight into Clio's practice management suite.
★ 4.049. Agile CRM
All-in-one CRM
Budget all-in-one CRM for small teams that want sales, marketing, and service in one place.
★ 4.350. Lofty
Real estate CRM
An AI-driven, all-in-one real estate platform combining CRM, IDX website, and lead generation.
★ 4.551. Clarify
AI-native CRM
An autonomous, AI-native CRM that keeps records current and gives every rep a sales agent.
★ 4.452. Breakcold
AI social selling CRM
An AI-native sales CRM built around multichannel conversations and social selling.
★ 4.353. Spiro
AI manufacturing CRM
An AI-powered anti-CRM that captures activity and account signals for manufacturers.
★ 4.354. Workbooks CRM
Mid-market CRM
A hands-on, UK-built CRM that blends sales, marketing, service, and finance for mid-market teams.
★ 4.455. Kommo
Conversational AI CRM
An AI-powered conversational CRM for selling through WhatsApp, Instagram, and chat.
★ 4.356. Kustomer
AI customer service CRM
An AI-native customer service CRM unifying customer records, channels, agents, and workflows.
★ 4.557. Affinity
Relationship intelligence CRM
An AI-first relationship intelligence CRM purpose-built for private capital dealmaking.
★ 4.358. Relate
AI sales CRM
A simple AI-native CRM for B2B sales and customer success teams.
★ 4.459. 4Degrees
Private capital CRM
An AI relationship intelligence and deal-flow CRM designed by former investors.
★ 4.160. Scribed AI
AI workspace CRM
An AI-native workspace combining CRM, meetings, team chat, projects, calling, and files.
★ 4.261. Maximizer
AI financial services CRM
A mature CRM with AI-powered insights for financial services and structured sales teams.
★ 3.962. Act!
SMB contact-management CRM
A veteran contact-management CRM offering both cloud and on-premise deployment for SMBs.
★ 4.463. Method:CRM
QuickBooks-integrated CRM
A customizable CRM with real-time two-way sync for QuickBooks and Xero.
★ 4.064. Thryv
Local service business CRM
An all-in-one business platform bundling CRM with scheduling, payments, and reputation tools.
★ 4.265. Ontraport
SMB marketing automation CRM
All-in-one business automation combining CRM, marketing, and payments for entrepreneurs.
★ 4.266. ClickUp CRM
No-code work management CRM
A build-your-own CRM inside ClickUp's all-in-one work management platform.
★ 4.367. Teamleader
SMB CRM & invoicing suite
An all-in-one CRM, invoicing, and project management tool for European SMBs.
★ 4.468. Daylite
Mac & iOS CRM
A native Mac and iOS CRM built for small, service-based businesses.
★ 4.669. Membrain
Sales process CRM
A guided-selling CRM that enforces sales process and coaching for complex B2B deals.
★ 4.270. Redtail CRM
Financial advisor CRM
The dominant client relationship and workflow CRM built for financial advisors and RIAs.
★ 4.571. Wealthbox
Financial advisor CRM
A modern, easy-to-use CRM built specifically for financial advisors.
★ 4.172. Accelo
Professional services CRM & PSA
A client work management platform combining CRM, projects, and billing for service firms.
★ 4.073. Bullhorn
Staffing & recruiting CRM
The dominant ATS and CRM built specifically for staffing and recruiting agencies.
★ 4.674. Bloomerang
Nonprofit & donor management CRM
Donor management and fundraising CRM built specifically for small and midsize nonprofits.
★ 4.575. Recruiterflow
Recruiting CRM & ATS
An AI-native ATS and CRM built for recruiting and staffing agencies.
★ 4.676. Loxo
Recruiting CRM & ATS
An AI-driven talent intelligence platform combining ATS, CRM, and sourcing for recruiting agencies.
★ 4.477. Jobber
Field service CRM
Field service management software that runs quoting, scheduling, and invoicing for home service businesses.
★ 4.678. TaxDome
Accounting practice management CRM
A practice management CRM built for accounting, tax, and bookkeeping firms.
CRM comparison at a glance
| CRM | Best for | From | Free | Rating |
|---|---|---|---|---|
| Salesforce | Mid-market and enterprise teams with complex, process-heavy sales. | from ~$25/user/mo | Yes | ★ 4.5 |
| HubSpot | SMBs and marketing-led teams wanting sales + marketing in one system. | from $0 (free), paid from ~$15/user/mo | Yes | ★ 4.6 |
| Pipedrive | Small and mid-size sales teams that want a tool reps will actually use. | from ~$14/user/mo | No | ★ 4.5 |
| Zoho CRM | Budget-conscious teams and existing Zoho ecosystem users. | from $0 (3 users), paid from ~$14/user/mo | Yes | ★ 4.3 |
| monday CRM | Teams wanting a highly customizable, no-code CRM they can mold. | from ~$12/user/mo | No | ★ 4.4 |
| Freshsales | SMB sales teams wanting built-in phone/email and AI at low cost. | from $0 (free), paid from ~$9/user/mo | Yes | ★ 4.3 |
| Close | High-velocity inside sales and SDR teams focused on calling. | from ~$9/user/mo | No | ★ 4.4 |
| Microsoft Dynamics 365 Sales | Enterprises standardized on Microsoft 365, Teams, and Azure. | from ~$65/user/mo | No | ★ 4.2 |
| SAP Sales Cloud | large enterprises already running SAP ERP or SAP business applications. | contact sales | No | ★ 4.1 |
| Oracle Sales | large companies using Oracle Fusion ERP, service, or industry cloud products. | contact sales | No | ★ 4.0 |
| NetSuite CRM | mid-market businesses that already use or are implementing NetSuite ERP. | contact sales | No | ★ 4.0 |
| Creatio | mid-market and enterprise teams needing no-code process customization. | from ~$40/user/mo combined | No | ★ 4.4 |
| SugarCRM | mid-market B2B organizations needing configurable sales processes. | from ~$19/user/mo | No | ★ 4.1 |
| Insightly | SMBs that deliver projects or services after closing a deal. | from ~$29/user/mo | No | ★ 4.1 |
| Copper | small and mid-size relationship-led teams standardized on Google Workspace. | from ~$23/user/mo annually | No | ★ 4.2 |
| Nimble | consultants and small B2B teams that sell through relationships. | from ~$24.90/user/mo annually | No | ★ 4.2 |
| Keap | small service businesses wanting CRM, automation, and payments together. | from ~$249/mo (2 users) | No | ★ 4.1 |
| Nutshell | small B2B teams wanting simple sales CRM and responsive support. | from ~$13/user/mo | No | ★ 4.3 |
| Capsule CRM | small businesses wanting a clean CRM with minimal administration. | from $0; paid plans available | Yes | ★ 4.3 |
| Less Annoying CRM | small teams prioritizing simplicity, support, and predictable cost. | from ~$15/user/mo | No | ★ 4.5 |
| HoneyBook | Solo freelancers and creative service businesses managing the full client journey from inquiry to payment. | from ~$29/mo (billed annually) | No | ★ 4.2 |
| Dubsado | Budget-conscious freelancers and creative businesses wanting a customizable CRM with a real free tier. | from $0 (3 clients), paid from ~$28/mo billed annually | Yes | ★ 4.3 |
| Streak | Gmail-centric individuals and small teams with lightweight pipelines. | from ~$49/user/mo annually | No | ★ 4.2 |
| Zendesk Sell | B2B sales teams already using Zendesk Support who want unified customer history across sales and service. | from ~$19/user/mo | No | ★ 4.2 |
| NetHunt CRM | Google Workspace sales teams that want a CRM built into Gmail. | from ~$30/user/mo annually | No | ★ 4.4 |
| Attio | startups and product-led teams wanting a flexible modern data model. | from $0; paid plans available | Yes | ★ 4.5 |
| Folk | founders and small relationship-led teams with flexible workflows. | paid plans; see vendor | No | ★ 4.4 |
| Odoo CRM | businesses wanting CRM connected to ERP and operational workflows. | from $0; paid suite available | Yes | ★ 4.3 |
| Follow Up Boss | Real estate agents, teams, and brokerages that need fast, automated lead follow-up. | from ~$58/user/mo | No | ★ 4.5 |
| Bitrix24 | teams wanting CRM and collaboration under flat organization pricing. | from $0; paid from ~$49/org/mo | Yes | ★ 4.0 |
| Vtiger CRM | SMBs wanting sales, marketing, and support in one value-focused CRM. | free and paid editions | Yes | ★ 4.1 |
| Apptivo | cost-conscious SMBs wanting CRM plus operational business applications. | from $0, paid from ~$15/user/mo | Yes | ★ 4.1 |
| Bigin by Zoho CRM | microbusinesses moving from spreadsheets to their first CRM. | from $0; paid plans available | Yes | ★ 4.3 |
| Salesmate | SMB sales teams wanting CRM and multichannel outreach together. | from ~$23/user/mo annually | No | ★ 4.3 |
| Pipeline CRM | Small sales teams with simple pipelines wanting fast setup and responsive US-based support. | from ~$25/user/mo | No | ★ 4.3 |
| Salesflare | small B2B sales teams that want automated CRM data capture. | from ~$29/user/mo annually | No | ★ 4.4 |
| SuiteCRM | organizations needing open-source control and willing to manage the platform. | free self-hosted; hosted services vary | Yes | ★ 4.0 |
| EspoCRM | technical SMBs wanting a flexible and relatively clean self-hosted CRM. | free self-hosted; paid extensions available | Yes | ★ 4.2 |
| Twenty | technical startups wanting a modern open-source CRM foundation. | free self-hosted; cloud from ~$9/user/mo | Yes | ★ 4.1 |
| Pipeliner CRM | B2B sales organizations that value visual process management. | paid plans; see vendor | No | ★ 4.1 |
| noCRM.io | small outbound teams wanting action-oriented lead management. | paid plans; see vendor | No | ★ 4.2 |
| OnePageCRM | small sales teams that need disciplined follow-up more than complexity. | paid plans; see vendor | No | ★ 4.3 |
| EngageBay | small businesses seeking a low-cost sales and marketing suite. | from $0; paid plans available | Yes | ★ 4.2 |
| LeadSquared | Lead-heavy, verticalized sales teams in education, healthcare, real estate, and BFSI. | from ~$25/user/mo | No | ★ 4.5 |
| ActiveCampaign | marketing-led SMBs that need sophisticated lifecycle automation. | paid plans; see vendor | No | ★ 4.4 |
| Brevo Sales Platform | small teams already using Brevo for customer communications. | from $0; paid options available | Yes | ★ 4.1 |
| HighLevel | marketing agencies and lead-generation businesses managing client accounts. | from ~$97/account/mo | No | ★ 4.2 |
| Clio Grow | Small and midsize law firms streamlining client intake and lead-to-matter handoff. | from ~$59/user/mo (add-on) | No | ★ 4.5 |
| Agile CRM | Small businesses and startups wanting an affordable all-in-one CRM with a real free tier. | from $0 (free), paid from ~$9/user/mo | Yes | ★ 4.0 |
| Lofty | Real estate teams and brokerages wanting one AI-driven platform for CRM, IDX website, and lead gen. | from ~$449/mo | No | ★ 4.3 |
| Clarify | Startups and lean revenue teams wanting an autonomous CRM with usage-based AI pricing. | from $0, paid from ~$20/workspace/mo | Yes | ★ 4.5 |
| Breakcold | Agencies, consultants, and startup sales teams running relationship-led multichannel outreach. | from ~$59/mo | No | ★ 4.4 |
| Spiro | North American manufacturers and distributors with 10 or more users and ERP-driven account sales. | from ~$125/user/mo billed annually | No | ★ 4.3 |
| Workbooks CRM | Mid-size businesses wanting an affordable, hands-on alternative to Salesforce. | from ~$47/user/mo | No | ★ 4.3 |
| Kommo | Small and mid-size businesses that acquire and sell to customers through messaging channels. | from ~$15/user/mo | No | ★ 4.4 |
| Kustomer | Mid-market and enterprise service teams needing contextual AI across high-volume omnichannel support. | from ~$89/user/mo billed annually | No | ★ 4.3 |
| Affinity | Venture capital, private equity, investment banking, and other network-driven deal teams. | from ~$167/user/mo billed annually | No | ★ 4.5 |
| Relate | B2B startups wanting one lightweight system for sales, outreach, and customer success. | from $0, Business from ~$60/user/mo | Yes | ★ 4.3 |
| 4Degrees | Private equity, venture capital, investment banking, M&A, and relationship-driven advisory teams. | custom pricing | No | ★ 4.4 |
| Scribed AI | Small and mid-size teams wanting to consolidate CRM, meetings, chat, projects, and calling. | from ~$100/mo base plus ~$20/user/mo | No | ★ 4.1 |
| Maximizer | Financial services firms and established sales teams needing structured CRM plus secure AI insights. | from ~$65/user/mo billed annually | No | ★ 4.2 |
| Act! | Small and midsize businesses wanting deep contact management with cloud or on-premise flexibility. | from ~$30/user/mo billed annually | No | ★ 3.9 |
| Method:CRM | Small and midsize businesses on QuickBooks or Xero wanting a CRM that stays in sync with their accounting data. | from ~$27/user/mo | No | ★ 4.4 |
| Thryv | Local service businesses (plumbers, salons, contractors) replacing several point tools with one platform. | from ~$199/mo | No | ★ 4.0 |
| Ontraport | Solopreneurs, coaches, and small businesses wanting CRM, marketing automation, and payments in one platform. | from ~$79/mo (1,000 contacts) | No | ★ 4.2 |
| ClickUp CRM | Small teams and agencies wanting to run sales alongside projects in one tool. | from $0 (free), paid from ~$7/user/mo | Yes | ★ 4.2 |
| Teamleader | European service businesses and agencies wanting CRM, invoicing, and projects in one tool. | from ~$40/mo | No | ★ 4.3 |
| Daylite | Small, Apple-only service businesses such as consultants, agencies, and real estate teams. | from ~$25/user/mo | No | ★ 4.4 |
| Membrain | B2B teams selling complex, consultative deals who want an enforced sales process and coaching. | from ~$65/user/mo | Yes | ★ 4.6 |
| Redtail CRM | Financial advisors, RIAs, and wealth management firms wanting the most deeply integrated advisor-specific CRM. | from ~$39/user/mo | No | ★ 4.2 |
| Wealthbox | Financial advisors and wealth management firms needing compliance-friendly client relationship management. | from ~$59/user/mo | No | ★ 4.5 |
| Accelo | Professional service businesses running sales, project delivery, and billing in one connected system. | from ~$30/user/mo (single module) | No | ★ 4.1 |
| Bullhorn | Staffing and recruiting agencies that need a combined ATS and CRM for candidates, clients, and placements. | from ~$99/user/mo | No | ★ 4.0 |
| Bloomerang | Small and midsize nonprofit development teams managing donor relationships and fundraising. | from ~$125/mo (billed annually) | No | ★ 4.6 |
| Recruiterflow | Small and mid-size recruiting and staffing agencies wanting a modern, AI-assisted ATS and CRM. | from ~$99/user/mo | No | ★ 4.5 |
| Loxo | Recruiting and staffing agencies that want AI-powered sourcing, ATS, and CRM combined in one platform. | from $0 (free), paid from ~$169/user/mo | Yes | ★ 4.6 |
| Jobber | Home service businesses (plumbing, HVAC, landscaping, cleaning) managing jobs, quotes, and invoicing in the field. | from ~$39/mo | No | ★ 4.4 |
| TaxDome | Accounting, tax, and bookkeeping firms wanting one system for clients, documents, and workflows. | from ~$67/user/mo annually | No | ★ 4.6 |
Prices are indicative 2026 list prices and change frequently; confirm with each vendor.