Real estate CRM
Lofty
Lofty Review (2026): Pricing, Pros & Cons
An AI-driven, all-in-one real estate platform combining CRM, IDX website, and lead generation.
The short answer
Lofty (formerly Chime) is an all-in-one real estate CRM bundling a CRM, IDX website, and lead generation with an agentic AI layer that autonomously follows up with leads and books appointments. It's best for teams wanting one connected platform, but there's no free plan, pricing runs high, and support quality is inconsistent.
What is Lofty?
Lofty is an all-in-one real estate platform, formerly known as Chime, that bundles a CRM, IDX website, and paid lead generation with a built-in "Agentic AI Operating System." Its AI layer autonomously responds to new leads, qualifies them, and runs SmartPlans follow-up sequences across email, text, and calls, aiming to replace the stack of point tools many real estate teams piece together.
How much does Lofty cost?
No permanent free plan. Pricing is packaged per team rather than per seat, running roughly $449–$1,500/mo depending on package and team size, plus a one-time ~$299 setup fee. Paid lead generation and ad management are billed separately at 15–20% of ad spend.
| Detail | Lofty |
|---|---|
| Starting price | from ~$449/mo |
| Free plan | No (free trial only) |
| Category | Real estate CRM |
| Best for | Real estate teams and brokerages wanting one AI-driven platform for CRM, IDX website, and lead gen. |
| Our rating | 4.3 / 5 |
Prices are indicative 2026 list prices and change frequently; confirm with Lofty directly.
What are the key features of Lofty?
The standout: An agentic AI layer that autonomously responds to leads, qualifies them, and books appointments.
- Agentic AI Operating System that auto-responds to and nurtures leads 24/7
- Built-in IDX website with 33+ integrated lead sources
- SmartPlans automation for multi-channel follow-up sequences
- AI-powered lead scoring and behavioral tracking
- Bundled paid lead generation and ad management
What are the pros and cons of Lofty?
| Pros | Cons |
|---|---|
| ✔ One of the most developed AI layers in real estate CRM, beyond basic drip campaigns | ✘ Expensive relative to standalone real estate CRMs like Follow Up Boss |
| ✔ Bundles CRM, IDX website, and lead generation into a single platform | ✘ Customer support is inconsistently rated across reviews |
| ✔ Automation meaningfully cuts manual follow-up time for busy agents | ✘ SmartPlans setup is time-consuming and not very intuitive |
Who is Lofty best for?
Lofty is best for real estate teams and brokerages wanting one AI-driven platform for CRM, IDX website, and lead gen. Founded in 2016 and headquartered in Phoenix, USA, it has earned a 4.3-out-of-5 rating in our assessment.
What are the best Lofty alternatives?
If Lofty is not the right fit, these are the closest alternatives to compare:
- Follow Up Boss — A real estate CRM built for fast, automated lead follow-up and conversion.
- Close — A CRM built for high-velocity inside sales and calling.
- Salesmate — A sales CRM with communication, sequences, and automation built in.
How does Lofty compare head-to-head?
Side-by-side breakdowns of Lofty against the other most-shortlisted CRMs:
- Lofty vs Follow Up Boss — pricing, features, and fit compared