No-code enterprise CRM
Creatio
Creatio Review (2026): Pricing, Pros & Cons
A no-code, AI-native CRM for automating complex workflows.
The short answer
Creatio is a highly configurable CRM for mid-size and enterprise organizations that want to automate sales, marketing, and service processes without traditional development. Its no-code studio and composable products are the main strengths. Buyers should still budget for process design, governance, and implementation because flexibility does not remove the work of defining a complex system.
What is Creatio?
Creatio combines sales, marketing, and service CRM products with a visual no-code application and workflow platform. Teams can model custom objects, processes, interfaces, and AI-assisted automations on one architecture.
How much does Creatio cost?
Creatio prices its platform and CRM products separately; Growth platform ($25/user/mo) plus one CRM module ($15/user/mo) starts at ~$40/user/month, with minimums and custom unlimited pricing.
| Detail | Creatio |
|---|---|
| Starting price | from ~$40/user/mo combined |
| Free plan | No (free trial only) |
| Category | No-code enterprise CRM |
| Best for | mid-market and enterprise teams needing no-code process customization. |
| Our rating | 4.4 / 5 |
Prices are indicative 2026 list prices and change frequently; confirm with Creatio directly.
What are the key features of Creatio?
The standout: Deep visual no-code workflow and application customization.
- Sales, marketing, and service modules
- No-code process designer
- Composable applications
- AI agents and workflow automation
What are the pros and cons of Creatio?
| Pros | Cons |
|---|---|
| ✔ Very flexible without conventional coding | ✘ Requires implementation discipline |
| ✔ Unified CRM suite | ✘ Pricing has multiple components |
| ✔ Strong process automation | ✘ More platform than simple CRM |
Who is Creatio best for?
Creatio is best for mid-market and enterprise teams needing no-code process customization. Founded in 2014 and headquartered in Boston, USA, it has earned a 4.4-out-of-5 rating in our assessment.
What are the best Creatio alternatives?
If Creatio is not the right fit, these are the closest alternatives to compare:
- Salesforce — The most powerful and customizable CRM for complex organizations.
- Microsoft Dynamics 365 Sales — An enterprise CRM deeply tied to Microsoft 365 and Teams.
- SugarCRM — A customizable CRM suite for complex mid-market sales teams.