Real estate CRM
Follow Up Boss
Follow Up Boss Review (2026): Pricing, Pros & Cons
A real estate CRM built for fast, automated lead follow-up and conversion.
The short answer
Follow Up Boss is a CRM built specifically for real estate teams that need fast, automated lead follow-up. Its dynamic Smart Lists and Action Plan automation route and nurture leads from hundreds of sources, and it's owned by Zillow Group. It has no free plan, and building a full stack requires third-party website and transaction tools.
What is Follow Up Boss?
Follow Up Boss is a real estate-specific CRM acquired by Zillow Group in 2023 for up to $500 million. It centers on speed-to-lead: incoming leads from 250+ integrated sources are automatically routed to agents, and dynamic Smart Lists plus Action Plan automation keep teams following up by email, text, and call without manual tracking.
How much does Follow Up Boss cost?
Grow is ~$58/user/mo billed annually (~$69 monthly); Pro is ~$499/mo for up to 10 users with built-in calling and texting included; Platform is ~$1,000/mo for larger teams with unlimited calling. 14-day free trial, no permanent free plan.
| Detail | Follow Up Boss |
|---|---|
| Starting price | from ~$58/user/mo |
| Free plan | No (free trial only) |
| Category | Real estate CRM |
| Best for | Real estate agents, teams, and brokerages that need fast, automated lead follow-up. |
| Our rating | 4.5 / 5 |
Prices are indicative 2026 list prices and change frequently; confirm with Follow Up Boss directly.
What are the key features of Follow Up Boss?
The standout: Dynamic Smart Lists and Action Plans that automate real estate lead follow-up in real time.
- Dynamic Smart Lists that auto-update based on lead activity
- Action Plan automation for email, text, and task follow-up sequences
- Built-in calling and texting on Pro and Platform plans
- Deep integrations with 250+ real estate lead sources and tools
- Lead routing and pond distribution for teams and brokerages
What are the pros and cons of Follow Up Boss?
| Pros | Cons |
|---|---|
| ✔ Best-in-class speed-to-lead automation for real estate teams | ✘ No permanent free plan, and calling add-ons raise the cost |
| ✔ Clean, easy-to-adopt interface with a highly rated mobile app | ✘ No built-in website builder or transaction management |
| ✔ Massive integration library covering nearly every real estate lead source | ✘ Native text automation is more limited than dedicated sales engagement tools |
Who is Follow Up Boss best for?
Follow Up Boss is best for real estate agents, teams, and brokerages that need fast, automated lead follow-up. Founded in 2011 and headquartered in Seattle, USA, it has earned a 4.5-out-of-5 rating in our assessment.
What are the best Follow Up Boss alternatives?
If Follow Up Boss is not the right fit, these are the closest alternatives to compare:
- Close — A CRM built for high-velocity inside sales and calling.
- Salesmate — A sales CRM with communication, sequences, and automation built in.
- Kommo — An AI-powered conversational CRM for selling through WhatsApp, Instagram, and chat.
How does Follow Up Boss compare head-to-head?
Side-by-side breakdowns of Follow Up Boss against the other most-shortlisted CRMs:
- Follow Up Boss vs Lofty — pricing, features, and fit compared