Local service business CRM
Thryv
Thryv Review (2026): Pricing, Pros & Cons
An all-in-one business platform bundling CRM with scheduling, payments, and reputation tools.
The short answer
Thryv is an all-in-one business management platform for local service businesses, bundling CRM, scheduling, invoicing, payments, reputation management, and social media into one subscription with unlimited users. It replaces several point tools at once, but its CRM lacks pipeline forecasting, pricing starts around $199 a month, and plans require a multi-month contract.
What is Thryv?
Thryv is an all-in-one management platform built for local service businesses like plumbers, salons, and contractors. It combines a CRM with scheduling, estimates, invoicing, payments, social media posting, and AI-assisted review management, aiming to replace several separate point solutions with one subscription.
How much does Thryv cost?
Business Center starts at Plus (~$199/mo), Professional (~$349/mo), and Unlimited (~$499/mo), with unlimited users on every tier. Plans require an initial 6-month term (auto-renewing monthly after) and a personalized demo rather than self-serve signup or a free trial.
| Detail | Thryv |
|---|---|
| Starting price | from ~$199/mo |
| Free plan | No (free trial only) |
| Category | Local service business CRM |
| Best for | Local service businesses (plumbers, salons, contractors) replacing several point tools with one platform. |
| Our rating | 4.0 / 5 |
Prices are indicative 2026 list prices and change frequently; confirm with Thryv directly.
What are the key features of Thryv?
The standout: Replaces 5–8 point tools (scheduling, payments, social, reputation, CRM) with unlimited users on every plan.
- Centralized CRM with client communication history
- Online scheduling and calendar management
- Invoicing, estimates, and payment processing
- AI-powered review monitoring and response management
- Social media posting and local listings management
What are the pros and cons of Thryv?
| Pros | Cons |
|---|---|
| ✔ Consolidates scheduling, payments, reputation, and CRM into one subscription | ✘ No deal pipeline or sales forecasting — CRM is basic next to sales-focused tools |
| ✔ Unlimited users on every plan with no per-seat pricing | ✘ Higher starting price than most small-business CRMs, with long-term contracts |
| ✔ Strong fit for local service businesses that need operations tools, not just a sales pipeline | ✘ Learning curve given how many bundled features there are to adopt |
Who is Thryv best for?
Thryv is best for local service businesses (plumbers, salons, contractors) replacing several point tools with one platform. Founded in 2013 and headquartered in Dallas, USA, it has earned a 4.0-out-of-5 rating in our assessment.
What are the best Thryv alternatives?
If Thryv is not the right fit, these are the closest alternatives to compare: