Close ★ 4.4/5 
Creatio ★ 4.4/5 Close vs Creatio: Which CRM is right for you?
A 2026 head-to-head on pricing, features, and which team each is built for.
The short answer
Close is inside sales crm built for high-velocity inside sales and SDR teams focused on calling, starting from ~$9/user/mo. Creatio is no-code enterprise crm for mid-market and enterprise teams needing no-code process customization, starting from ~$40/user/mo combined. Choose Close for inside sales crm needs; choose Creatio if no-code enterprise crm is a better match for your team.
Close vs Creatio: at a glance
| Detail | Close | Creatio |
|---|---|---|
| Category | Inside sales CRM | No-code enterprise CRM |
| Starting price | from ~$9/user/mo | from ~$40/user/mo combined |
| Free plan | No | No |
| Best for | High-velocity inside sales and SDR teams focused on calling. | mid-market and enterprise teams needing no-code process customization. |
| Our rating | ★ 4.4 / 5 | ★ 4.4 / 5 |
| Standout feature | Built-in power dialer, SMS, and email sequences. | Deep visual no-code workflow and application customization. |
| Founded | 2013 | 2014 |
| Headquarters | Remote / USA | Boston, USA |
Prices are indicative 2026 list prices; always confirm with the vendor directly.
What is Close?
Close is a CRM designed around outbound activity. Calling, SMS, and email are built into the core product alongside power-dialing and sequences, so reps can prospect and follow up without bolting on extra tools.
Best for: High-velocity inside sales and SDR teams focused on calling.
What is Creatio?
Creatio combines sales, marketing, and service CRM products with a visual no-code application and workflow platform. Teams can model custom objects, processes, interfaces, and AI-assisted automations on one architecture.
Best for: mid-market and enterprise teams needing no-code process customization.
Key features compared
| Close | Creatio |
|---|---|
| Built-in calling and power dialer | Sales, marketing, and service modules |
| SMS and email sequencing | No-code process designer |
| Activity and outreach reporting | Composable applications |
| Predictable, sales-focused pipeline | AI agents and workflow automation |
| Strong API for automation | — |
Pros and cons: Close
| Pros | Cons |
|---|---|
| ✔ Best-in-class built-in communication tools | ✘ Higher per-seat cost |
| ✔ Boosts rep outreach volume | ✘ No marketing or service modules |
| ✔ Clean, fast, sales-only interface | ✘ Annual billing for best pricing |
Pros and cons: Creatio
| Pros | Cons |
|---|---|
| ✔ Very flexible without conventional coding | ✘ Requires implementation discipline |
| ✔ Unified CRM suite | ✘ Pricing has multiple components |
| ✔ Strong process automation | ✘ More platform than simple CRM |
Which should you choose?
Choose Close if you are high-velocity inside sales and SDR teams focused on calling.
Choose Creatio if you are mid-market and enterprise teams needing no-code process customization.
Frequently asked questions
What is the difference between Close and Creatio?
Close is inside sales crm best for high-velocity inside sales and SDR teams focused on calling. Its standout is built-in power dialer, SMS, and email sequences.. Creatio is no-code enterprise crm best for mid-market and enterprise teams needing no-code process customization. Its standout is deep visual no-code workflow and application customization..
Is Close better than Creatio?
Neither is universally better — it depends on your use case. Close is the stronger choice for high-velocity inside sales and SDR teams focused on calling. Creatio is a better fit for mid-market and enterprise teams needing no-code process customization.
Which is cheaper, Close or Creatio?
Close starts from ~$9/user/mo. Creatio starts from ~$40/user/mo combined.
Does Close or Creatio have a free plan?
Close does not offer a permanent free plan. Creatio does not offer a permanent free plan.