Pipedrive ★ 4.5/5 
Creatio ★ 4.4/5 Pipedrive vs Creatio: Which CRM is right for you?
A 2026 head-to-head on pricing, features, and which team each is built for.
The short answer
Pipedrive is sales pipeline crm built for small and mid-size sales teams that want a tool reps will actually use, starting from ~$14/user/mo. Creatio is no-code enterprise crm for mid-market and enterprise teams needing no-code process customization, starting from ~$40/user/mo combined. Choose Pipedrive for sales pipeline crm needs; choose Creatio if no-code enterprise crm is a better match for your team.
Pipedrive vs Creatio: at a glance
| Detail | Pipedrive | Creatio |
|---|---|---|
| Category | Sales pipeline CRM | No-code enterprise CRM |
| Starting price | from ~$14/user/mo | from ~$40/user/mo combined |
| Free plan | No | No |
| Best for | Small and mid-size sales teams that want a tool reps will actually use. | mid-market and enterprise teams needing no-code process customization. |
| Our rating | ★ 4.5 / 5 | ★ 4.4 / 5 |
| Standout feature | The clearest visual pipeline and fastest time-to-adoption. | Deep visual no-code workflow and application customization. |
| Founded | 2010 | 2014 |
| Headquarters | Tallinn, Estonia | Boston, USA |
Prices are indicative 2026 list prices; always confirm with the vendor directly.
What is Pipedrive?
Pipedrive is a sales-first CRM built around a visual deal pipeline. It keeps the focus on moving deals forward — logging activities, automating follow-ups, and forecasting — rather than trying to be an all-in-one marketing suite.
Best for: Small and mid-size sales teams that want a tool reps will actually use.
What is Creatio?
Creatio combines sales, marketing, and service CRM products with a visual no-code application and workflow platform. Teams can model custom objects, processes, interfaces, and AI-assisted automations on one architecture.
Best for: mid-market and enterprise teams needing no-code process customization.
Key features compared
| Pipedrive | Creatio |
|---|---|
| Drag-and-drop visual pipeline | Sales, marketing, and service modules |
| Activity-based selling and reminders | No-code process designer |
| Workflow automation for follow-ups | Composable applications |
| Email sync and tracking | AI agents and workflow automation |
| Customizable deal stages and fields | — |
Pros and cons: Pipedrive
| Pros | Cons |
|---|---|
| ✔ Extremely fast to set up and learn | ✘ No permanent free plan |
| ✔ High rep adoption thanks to the visual pipeline | ✘ Marketing features are light |
| ✔ Affordable, predictable pricing | ✘ Reporting is basic on lower tiers |
Pros and cons: Creatio
| Pros | Cons |
|---|---|
| ✔ Very flexible without conventional coding | ✘ Requires implementation discipline |
| ✔ Unified CRM suite | ✘ Pricing has multiple components |
| ✔ Strong process automation | ✘ More platform than simple CRM |
Which should you choose?
Choose Pipedrive if you are small and mid-size sales teams that want a tool reps will actually use.
Choose Creatio if you are mid-market and enterprise teams needing no-code process customization.
Frequently asked questions
What is the difference between Pipedrive and Creatio?
Pipedrive is sales pipeline crm best for small and mid-size sales teams that want a tool reps will actually use. Its standout is the clearest visual pipeline and fastest time-to-adoption.. Creatio is no-code enterprise crm best for mid-market and enterprise teams needing no-code process customization. Its standout is deep visual no-code workflow and application customization..
Is Pipedrive better than Creatio?
Neither is universally better — it depends on your use case. Pipedrive is the stronger choice for small and mid-size sales teams that want a tool reps will actually use. Creatio is a better fit for mid-market and enterprise teams needing no-code process customization.
Which is cheaper, Pipedrive or Creatio?
Pipedrive starts from ~$14/user/mo. Creatio starts from ~$40/user/mo combined.
Does Pipedrive or Creatio have a free plan?
Pipedrive does not offer a permanent free plan. Creatio does not offer a permanent free plan.