Microsoft Dynamics 365 Sales ★ 4.2/5 
Creatio ★ 4.4/5 Microsoft Dynamics 365 Sales vs Creatio: Which CRM is right for you?
A 2026 head-to-head on pricing, features, and which team each is built for.
The short answer
Microsoft Dynamics 365 Sales is enterprise crm built for enterprises standardized on Microsoft 365, Teams, and Azure, starting from ~$65/user/mo. Creatio is no-code enterprise crm for mid-market and enterprise teams needing no-code process customization, starting from ~$40/user/mo combined. Choose Microsoft Dynamics 365 Sales for enterprise crm needs; choose Creatio if no-code enterprise crm is a better match for your team.
Microsoft Dynamics 365 Sales vs Creatio: at a glance
| Detail | Microsoft Dynamics 365 Sales | Creatio |
|---|---|---|
| Category | Enterprise CRM | No-code enterprise CRM |
| Starting price | from ~$65/user/mo | from ~$40/user/mo combined |
| Free plan | No | No |
| Best for | Enterprises standardized on Microsoft 365, Teams, and Azure. | mid-market and enterprise teams needing no-code process customization. |
| Our rating | ★ 4.2 / 5 | ★ 4.4 / 5 |
| Standout feature | Native integration across the Microsoft 365 and Power Platform stack. | Deep visual no-code workflow and application customization. |
| Founded | 2016 | 2014 |
| Headquarters | Redmond, USA | Boston, USA |
Prices are indicative 2026 list prices; always confirm with the vendor directly.
What is Microsoft Dynamics 365 Sales?
Dynamics 365 Sales is Microsoft’s enterprise CRM. It manages the full sales cycle with deep ties to Outlook, Teams, Excel, and Power Platform, and uses Copilot AI for summaries and guidance across the Microsoft ecosystem.
Best for: Enterprises standardized on Microsoft 365, Teams, and Azure.
What is Creatio?
Creatio combines sales, marketing, and service CRM products with a visual no-code application and workflow platform. Teams can model custom objects, processes, interfaces, and AI-assisted automations on one architecture.
Best for: mid-market and enterprise teams needing no-code process customization.
Key features compared
| Microsoft Dynamics 365 Sales | Creatio |
|---|---|
| Deep Outlook, Teams, and Excel integration | Sales, marketing, and service modules |
| Power Platform automation and custom apps | No-code process designer |
| Copilot AI across the sales workflow | Composable applications |
| Advanced analytics and forecasting | AI agents and workflow automation |
| Enterprise-grade security and compliance | — |
Pros and cons: Microsoft Dynamics 365 Sales
| Pros | Cons |
|---|---|
| ✔ Unmatched fit for Microsoft-centric enterprises | ✘ Complex to implement and administer |
| ✔ Powerful customization via Power Platform | ✘ Costs rise with add-ons and Power Platform |
| ✔ Strong analytics and AI with Copilot | ✘ Heavier than small teams need |
Pros and cons: Creatio
| Pros | Cons |
|---|---|
| ✔ Very flexible without conventional coding | ✘ Requires implementation discipline |
| ✔ Unified CRM suite | ✘ Pricing has multiple components |
| ✔ Strong process automation | ✘ More platform than simple CRM |
Which should you choose?
Choose Microsoft Dynamics 365 Sales if you are enterprises standardized on Microsoft 365, Teams, and Azure.
Choose Creatio if you are mid-market and enterprise teams needing no-code process customization.
Frequently asked questions
What is the difference between Microsoft Dynamics 365 Sales and Creatio?
Microsoft Dynamics 365 Sales is enterprise crm best for enterprises standardized on Microsoft 365, Teams, and Azure. Its standout is native integration across the Microsoft 365 and Power Platform stack.. Creatio is no-code enterprise crm best for mid-market and enterprise teams needing no-code process customization. Its standout is deep visual no-code workflow and application customization..
Is Microsoft Dynamics 365 Sales better than Creatio?
Neither is universally better — it depends on your use case. Microsoft Dynamics 365 Sales is the stronger choice for enterprises standardized on Microsoft 365, Teams, and Azure. Creatio is a better fit for mid-market and enterprise teams needing no-code process customization.
Which is cheaper, Microsoft Dynamics 365 Sales or Creatio?
Microsoft Dynamics 365 Sales starts from ~$65/user/mo. Creatio starts from ~$40/user/mo combined.
Does Microsoft Dynamics 365 Sales or Creatio have a free plan?
Microsoft Dynamics 365 Sales does not offer a permanent free plan. Creatio does not offer a permanent free plan.