HubSpot ★ 4.6/5 
Creatio ★ 4.4/5 HubSpot vs Creatio: Which CRM is right for you?
A 2026 head-to-head on pricing, features, and which team each is built for.
The short answer
HubSpot is all-in-one crm built for sMBs and marketing-led teams wanting sales + marketing in one system, starting from $0 (free), paid from ~$15/user/mo — free plan available. Creatio is no-code enterprise crm for mid-market and enterprise teams needing no-code process customization, starting from ~$40/user/mo combined. Choose HubSpot for all-in-one crm needs; choose Creatio if no-code enterprise crm is a better match for your team.
HubSpot vs Creatio: at a glance
| Detail | HubSpot | Creatio |
|---|---|---|
| Category | All-in-one CRM | No-code enterprise CRM |
| Starting price | from $0 (free), paid from ~$15/user/mo | from ~$40/user/mo combined |
| Free plan | Yes | No |
| Best for | SMBs and marketing-led teams wanting sales + marketing in one system. | mid-market and enterprise teams needing no-code process customization. |
| Our rating | ★ 4.6 / 5 | ★ 4.4 / 5 |
| Standout feature | A free tier that scales smoothly into full marketing automation. | Deep visual no-code workflow and application customization. |
| Founded | 2006 | 2014 |
| Headquarters | Cambridge, USA | Boston, USA |
Prices are indicative 2026 list prices; always confirm with the vendor directly.
What is HubSpot?
HubSpot is a connected CRM platform built around ease of use. The free CRM covers contacts, deals, and email, and you can switch on paid Sales, Marketing, Service, and Content "Hubs" as you grow — all sharing one contact database.
Best for: SMBs and marketing-led teams wanting sales + marketing in one system.
What is Creatio?
Creatio combines sales, marketing, and service CRM products with a visual no-code application and workflow platform. Teams can model custom objects, processes, interfaces, and AI-assisted automations on one architecture.
Best for: mid-market and enterprise teams needing no-code process customization.
Key features compared
| HubSpot | Creatio |
|---|---|
| Free contact, deal, and email tracking | Sales, marketing, and service modules |
| Unified sales, marketing, and service hubs | No-code process designer |
| Clean, low-training interface | Composable applications |
| Built-in email sequences and meeting scheduling | AI agents and workflow automation |
| Large template and integration marketplace | — |
Pros and cons: HubSpot
| Pros | Cons |
|---|---|
| ✔ Best-in-class ease of use and onboarding | ✘ Costs rise steeply at Professional tiers |
| ✔ Generous, genuinely useful free tier | ✘ Contact-based pricing can surprise marketing teams |
| ✔ One platform for sales, marketing, and support | ✘ Less customizable than Salesforce for complex processes |
Pros and cons: Creatio
| Pros | Cons |
|---|---|
| ✔ Very flexible without conventional coding | ✘ Requires implementation discipline |
| ✔ Unified CRM suite | ✘ Pricing has multiple components |
| ✔ Strong process automation | ✘ More platform than simple CRM |
Which should you choose?
Choose HubSpot if you are sMBs and marketing-led teams wanting sales + marketing in one system.
Choose Creatio if you are mid-market and enterprise teams needing no-code process customization.
Frequently asked questions
What is the difference between HubSpot and Creatio?
HubSpot is all-in-one crm best for sMBs and marketing-led teams wanting sales + marketing in one system. Its standout is a free tier that scales smoothly into full marketing automation.. Creatio is no-code enterprise crm best for mid-market and enterprise teams needing no-code process customization. Its standout is deep visual no-code workflow and application customization..
Is HubSpot better than Creatio?
Neither is universally better — it depends on your use case. HubSpot is the stronger choice for sMBs and marketing-led teams wanting sales + marketing in one system. Creatio is a better fit for mid-market and enterprise teams needing no-code process customization.
Which is cheaper, HubSpot or Creatio?
HubSpot starts from $0 (free), paid from ~$15/user/mo and offers a free plan. Creatio starts from ~$40/user/mo combined.
Does HubSpot or Creatio have a free plan?
HubSpot offers a free plan. Creatio does not offer a permanent free plan.