Freshsales ★ 4.3/5 
Creatio ★ 4.4/5 Freshsales vs Creatio: Which CRM is right for you?
A 2026 head-to-head on pricing, features, and which team each is built for.
The short answer
Freshsales is smb crm built for sMB sales teams wanting built-in phone/email and AI at low cost, starting from $0 (free), paid from ~$9/user/mo — free plan available. Creatio is no-code enterprise crm for mid-market and enterprise teams needing no-code process customization, starting from ~$40/user/mo combined. Choose Freshsales for smb crm needs; choose Creatio if no-code enterprise crm is a better match for your team.
Freshsales vs Creatio: at a glance
| Detail | Freshsales | Creatio |
|---|---|---|
| Category | SMB CRM | No-code enterprise CRM |
| Starting price | from $0 (free), paid from ~$9/user/mo | from ~$40/user/mo combined |
| Free plan | Yes | No |
| Best for | SMB sales teams wanting built-in phone/email and AI at low cost. | mid-market and enterprise teams needing no-code process customization. |
| Our rating | ★ 4.3 / 5 | ★ 4.4 / 5 |
| Standout feature | Built-in phone and email plus Freddy AI on affordable tiers. | Deep visual no-code workflow and application customization. |
| Founded | 2017 | 2014 |
| Headquarters | San Mateo, USA | Boston, USA |
Prices are indicative 2026 list prices; always confirm with the vendor directly.
What is Freshsales?
Freshsales is the sales CRM in the Freshworks suite. It bundles contact and deal management with a built-in phone, email, and the Freddy AI assistant for lead scoring and next-step suggestions, aimed at fast-moving SMB sales teams.
Best for: SMB sales teams wanting built-in phone/email and AI at low cost.
What is Creatio?
Creatio combines sales, marketing, and service CRM products with a visual no-code application and workflow platform. Teams can model custom objects, processes, interfaces, and AI-assisted automations on one architecture.
Best for: mid-market and enterprise teams needing no-code process customization.
Key features compared
| Freshsales | Creatio |
|---|---|
| Built-in phone and email | Sales, marketing, and service modules |
| Freddy AI lead scoring and insights | No-code process designer |
| Visual sales pipeline | Composable applications |
| Workflow automation | AI agents and workflow automation |
| Free tier for small teams | — |
Pros and cons: Freshsales
| Pros | Cons |
|---|---|
| ✔ Strong value with a usable free plan | ✘ Advanced features locked to higher tiers |
| ✔ Built-in communication tools | ✘ Smaller integration ecosystem |
| ✔ AI features at an accessible price | ✘ Can be outgrown by complex enterprises |
Pros and cons: Creatio
| Pros | Cons |
|---|---|
| ✔ Very flexible without conventional coding | ✘ Requires implementation discipline |
| ✔ Unified CRM suite | ✘ Pricing has multiple components |
| ✔ Strong process automation | ✘ More platform than simple CRM |
Which should you choose?
Choose Freshsales if you are sMB sales teams wanting built-in phone/email and AI at low cost.
Choose Creatio if you are mid-market and enterprise teams needing no-code process customization.
Frequently asked questions
What is the difference between Freshsales and Creatio?
Freshsales is smb crm best for sMB sales teams wanting built-in phone/email and AI at low cost. Its standout is built-in phone and email plus Freddy AI on affordable tiers.. Creatio is no-code enterprise crm best for mid-market and enterprise teams needing no-code process customization. Its standout is deep visual no-code workflow and application customization..
Is Freshsales better than Creatio?
Neither is universally better — it depends on your use case. Freshsales is the stronger choice for sMB sales teams wanting built-in phone/email and AI at low cost. Creatio is a better fit for mid-market and enterprise teams needing no-code process customization.
Which is cheaper, Freshsales or Creatio?
Freshsales starts from $0 (free), paid from ~$9/user/mo and offers a free plan. Creatio starts from ~$40/user/mo combined.
Does Freshsales or Creatio have a free plan?
Freshsales offers a free plan. Creatio does not offer a permanent free plan.