Creatio ★ 4.4/5 
Insightly ★ 4.1/5 Creatio vs Insightly: Which CRM is right for you?
A 2026 head-to-head on pricing, features, and which team each is built for.
The short answer
Creatio is no-code enterprise crm built for mid-market and enterprise teams needing no-code process customization, starting from ~$40/user/mo combined. Insightly is crm with project management for sMBs that deliver projects or services after closing a deal, starting from ~$29/user/mo. Choose Creatio for no-code enterprise crm needs; choose Insightly if crm with project management is a better match for your team.
Creatio vs Insightly: at a glance
| Detail | Creatio | Insightly |
|---|---|---|
| Category | No-code enterprise CRM | CRM with project management |
| Starting price | from ~$40/user/mo combined | from ~$29/user/mo |
| Free plan | No | No |
| Best for | mid-market and enterprise teams needing no-code process customization. | SMBs that deliver projects or services after closing a deal. |
| Our rating | ★ 4.4 / 5 | ★ 4.1 / 5 |
| Standout feature | Deep visual no-code workflow and application customization. | Converting won opportunities into connected delivery projects. |
| Founded | 2014 | 2009 |
| Headquarters | Boston, USA | San Francisco, USA |
Prices are indicative 2026 list prices; always confirm with the vendor directly.
What is Creatio?
Creatio combines sales, marketing, and service CRM products with a visual no-code application and workflow platform. Teams can model custom objects, processes, interfaces, and AI-assisted automations on one architecture.
Best for: mid-market and enterprise teams needing no-code process customization.
What is Insightly?
Insightly combines contact, organization, opportunity, pipeline, project, and workflow management. Separate marketing and service products plus the AppConnect integration platform extend it across the customer lifecycle.
Best for: SMBs that deliver projects or services after closing a deal.
Key features compared
| Creatio | Insightly |
|---|---|
| Sales, marketing, and service modules | Pipeline and opportunity management |
| No-code process designer | Relationship linking |
| Composable applications | Project delivery |
| AI agents and workflow automation | AppConnect integrations |
Pros and cons: Creatio
| Pros | Cons |
|---|---|
| ✔ Very flexible without conventional coding | ✘ Requires implementation discipline |
| ✔ Unified CRM suite | ✘ Pricing has multiple components |
| ✔ Strong process automation | ✘ More platform than simple CRM |
Pros and cons: Insightly
| Pros | Cons |
|---|---|
| ✔ Sales-to-project continuity | ✘ Best features require higher tiers |
| ✔ Flexible relationship records | ✘ Reporting takes setup |
| ✔ Useful integration tooling | ✘ Smaller ecosystem than leaders |
Which should you choose?
Choose Creatio if you are mid-market and enterprise teams needing no-code process customization.
Choose Insightly if you are sMBs that deliver projects or services after closing a deal.
Frequently asked questions
What is the difference between Creatio and Insightly?
Creatio is no-code enterprise crm best for mid-market and enterprise teams needing no-code process customization. Its standout is deep visual no-code workflow and application customization.. Insightly is crm with project management best for sMBs that deliver projects or services after closing a deal. Its standout is converting won opportunities into connected delivery projects..
Is Creatio better than Insightly?
Neither is universally better — it depends on your use case. Creatio is the stronger choice for mid-market and enterprise teams needing no-code process customization. Insightly is a better fit for sMBs that deliver projects or services after closing a deal.
Which is cheaper, Creatio or Insightly?
Creatio starts from ~$40/user/mo combined. Insightly starts from ~$29/user/mo.
Does Creatio or Insightly have a free plan?
Creatio does not offer a permanent free plan. Insightly does not offer a permanent free plan.