Close ★ 4.4/5 
Insightly ★ 4.1/5 Close vs Insightly: Which CRM is right for you?
A 2026 head-to-head on pricing, features, and which team each is built for.
The short answer
Close is inside sales crm built for high-velocity inside sales and SDR teams focused on calling, starting from ~$9/user/mo. Insightly is crm with project management for sMBs that deliver projects or services after closing a deal, starting from ~$29/user/mo. Choose Close for inside sales crm needs; choose Insightly if crm with project management is a better match for your team.
Close vs Insightly: at a glance
| Detail | Close | Insightly |
|---|---|---|
| Category | Inside sales CRM | CRM with project management |
| Starting price | from ~$9/user/mo | from ~$29/user/mo |
| Free plan | No | No |
| Best for | High-velocity inside sales and SDR teams focused on calling. | SMBs that deliver projects or services after closing a deal. |
| Our rating | ★ 4.4 / 5 | ★ 4.1 / 5 |
| Standout feature | Built-in power dialer, SMS, and email sequences. | Converting won opportunities into connected delivery projects. |
| Founded | 2013 | 2009 |
| Headquarters | Remote / USA | San Francisco, USA |
Prices are indicative 2026 list prices; always confirm with the vendor directly.
What is Close?
Close is a CRM designed around outbound activity. Calling, SMS, and email are built into the core product alongside power-dialing and sequences, so reps can prospect and follow up without bolting on extra tools.
Best for: High-velocity inside sales and SDR teams focused on calling.
What is Insightly?
Insightly combines contact, organization, opportunity, pipeline, project, and workflow management. Separate marketing and service products plus the AppConnect integration platform extend it across the customer lifecycle.
Best for: SMBs that deliver projects or services after closing a deal.
Key features compared
| Close | Insightly |
|---|---|
| Built-in calling and power dialer | Pipeline and opportunity management |
| SMS and email sequencing | Relationship linking |
| Activity and outreach reporting | Project delivery |
| Predictable, sales-focused pipeline | AppConnect integrations |
| Strong API for automation | — |
Pros and cons: Close
| Pros | Cons |
|---|---|
| ✔ Best-in-class built-in communication tools | ✘ Higher per-seat cost |
| ✔ Boosts rep outreach volume | ✘ No marketing or service modules |
| ✔ Clean, fast, sales-only interface | ✘ Annual billing for best pricing |
Pros and cons: Insightly
| Pros | Cons |
|---|---|
| ✔ Sales-to-project continuity | ✘ Best features require higher tiers |
| ✔ Flexible relationship records | ✘ Reporting takes setup |
| ✔ Useful integration tooling | ✘ Smaller ecosystem than leaders |
Which should you choose?
Choose Close if you are high-velocity inside sales and SDR teams focused on calling.
Choose Insightly if you are sMBs that deliver projects or services after closing a deal.
Frequently asked questions
What is the difference between Close and Insightly?
Close is inside sales crm best for high-velocity inside sales and SDR teams focused on calling. Its standout is built-in power dialer, SMS, and email sequences.. Insightly is crm with project management best for sMBs that deliver projects or services after closing a deal. Its standout is converting won opportunities into connected delivery projects..
Is Close better than Insightly?
Neither is universally better — it depends on your use case. Close is the stronger choice for high-velocity inside sales and SDR teams focused on calling. Insightly is a better fit for sMBs that deliver projects or services after closing a deal.
Which is cheaper, Close or Insightly?
Close starts from ~$9/user/mo. Insightly starts from ~$29/user/mo.
Does Close or Insightly have a free plan?
Close does not offer a permanent free plan. Insightly does not offer a permanent free plan.