Zoho CRM ★ 4.3/5 
Insightly ★ 4.1/5 Zoho CRM vs Insightly: Which CRM is right for you?
A 2026 head-to-head on pricing, features, and which team each is built for.
The short answer
Zoho CRM is value crm built for budget-conscious teams and existing Zoho ecosystem users, starting from $0 (3 users), paid from ~$14/user/mo — free plan available. Insightly is crm with project management for sMBs that deliver projects or services after closing a deal, starting from ~$29/user/mo. Choose Zoho CRM for value crm needs; choose Insightly if crm with project management is a better match for your team.
Zoho CRM vs Insightly: at a glance
| Detail | Zoho CRM | Insightly |
|---|---|---|
| Category | Value CRM | CRM with project management |
| Starting price | from $0 (3 users), paid from ~$14/user/mo | from ~$29/user/mo |
| Free plan | Yes | No |
| Best for | Budget-conscious teams and existing Zoho ecosystem users. | SMBs that deliver projects or services after closing a deal. |
| Our rating | ★ 4.3 / 5 | ★ 4.1 / 5 |
| Standout feature | Exceptional features-per-dollar and deep Zoho integration. | Converting won opportunities into connected delivery projects. |
| Founded | 2005 | 2009 |
| Headquarters | Chennai, India | San Francisco, USA |
Prices are indicative 2026 list prices; always confirm with the vendor directly.
What is Zoho CRM?
Zoho CRM is part of the broad Zoho business suite. It covers leads, deals, automation, and analytics at an aggressive price point, and integrates tightly with Zoho Mail, Books, Desk, and dozens of other Zoho apps.
Best for: Budget-conscious teams and existing Zoho ecosystem users.
What is Insightly?
Insightly combines contact, organization, opportunity, pipeline, project, and workflow management. Separate marketing and service products plus the AppConnect integration platform extend it across the customer lifecycle.
Best for: SMBs that deliver projects or services after closing a deal.
Key features compared
| Zoho CRM | Insightly |
|---|---|
| Free plan for up to three users | Pipeline and opportunity management |
| Workflow and macro automation | Relationship linking |
| Deep integration with the Zoho suite | Project delivery |
| Customizable modules and layouts | AppConnect integrations |
| Zia AI assistant for insights | — |
Pros and cons: Zoho CRM
| Pros | Cons |
|---|---|
| ✔ Outstanding value for money | ✘ Busier, less intuitive interface |
| ✔ Strong automation and customization for the price | ✘ Support can be slower on lower tiers |
| ✔ Seamless with other Zoho apps | ✘ Best value assumes you use the Zoho ecosystem |
Pros and cons: Insightly
| Pros | Cons |
|---|---|
| ✔ Sales-to-project continuity | ✘ Best features require higher tiers |
| ✔ Flexible relationship records | ✘ Reporting takes setup |
| ✔ Useful integration tooling | ✘ Smaller ecosystem than leaders |
Which should you choose?
Choose Zoho CRM if you are budget-conscious teams and existing Zoho ecosystem users.
Choose Insightly if you are sMBs that deliver projects or services after closing a deal.
Frequently asked questions
What is the difference between Zoho CRM and Insightly?
Zoho CRM is value crm best for budget-conscious teams and existing Zoho ecosystem users. Its standout is exceptional features-per-dollar and deep Zoho integration.. Insightly is crm with project management best for sMBs that deliver projects or services after closing a deal. Its standout is converting won opportunities into connected delivery projects..
Is Zoho CRM better than Insightly?
Neither is universally better — it depends on your use case. Zoho CRM is the stronger choice for budget-conscious teams and existing Zoho ecosystem users. Insightly is a better fit for sMBs that deliver projects or services after closing a deal.
Which is cheaper, Zoho CRM or Insightly?
Zoho CRM starts from $0 (3 users), paid from ~$14/user/mo and offers a free plan. Insightly starts from ~$29/user/mo.
Does Zoho CRM or Insightly have a free plan?
Zoho CRM offers a free plan. Insightly does not offer a permanent free plan.