SugarCRM ★ 4.1/5 
Insightly ★ 4.1/5 SugarCRM vs Insightly: Which CRM is right for you?
A 2026 head-to-head on pricing, features, and which team each is built for.
The short answer
SugarCRM is mid-market crm built for mid-market B2B organizations needing configurable sales processes, starting from ~$19/user/mo. Insightly is crm with project management for sMBs that deliver projects or services after closing a deal, starting from ~$29/user/mo. Choose SugarCRM for mid-market crm needs; choose Insightly if crm with project management is a better match for your team.
SugarCRM vs Insightly: at a glance
| Detail | SugarCRM | Insightly |
|---|---|---|
| Category | Mid-market CRM | CRM with project management |
| Starting price | from ~$19/user/mo | from ~$29/user/mo |
| Free plan | No | No |
| Best for | mid-market B2B organizations needing configurable sales processes. | SMBs that deliver projects or services after closing a deal. |
| Our rating | ★ 4.1 / 5 | ★ 4.1 / 5 |
| Standout feature | Flexible account-centric CRM without a hyperscale platform footprint. | Converting won opportunities into connected delivery projects. |
| Founded | 2004 | 2009 |
| Headquarters | San Francisco Bay Area, USA | San Francisco, USA |
Prices are indicative 2026 list prices; always confirm with the vendor directly.
What is SugarCRM?
SugarCRM provides Sugar Sell, Market, and Serve products for sales automation, marketing, and customer service. It supports configurable records, forecasting, workflows, reporting, and industry-specific implementations.
Best for: mid-market B2B organizations needing configurable sales processes.
What is Insightly?
Insightly combines contact, organization, opportunity, pipeline, project, and workflow management. Separate marketing and service products plus the AppConnect integration platform extend it across the customer lifecycle.
Best for: SMBs that deliver projects or services after closing a deal.
Key features compared
| SugarCRM | Insightly |
|---|---|
| Sales automation and forecasting | Pipeline and opportunity management |
| Configurable workflows | Relationship linking |
| Marketing and service products | Project delivery |
| Account intelligence | AppConnect integrations |
Pros and cons: SugarCRM
| Pros | Cons |
|---|---|
| ✔ Strong customization | ✘ Not designed for tiny teams |
| ✔ Broad customer lifecycle suite | ✘ Implementation often needed |
| ✔ Good mid-market fit | ✘ No permanent free edition |
Pros and cons: Insightly
| Pros | Cons |
|---|---|
| ✔ Sales-to-project continuity | ✘ Best features require higher tiers |
| ✔ Flexible relationship records | ✘ Reporting takes setup |
| ✔ Useful integration tooling | ✘ Smaller ecosystem than leaders |
Which should you choose?
Choose SugarCRM if you are mid-market B2B organizations needing configurable sales processes.
Choose Insightly if you are sMBs that deliver projects or services after closing a deal.
Frequently asked questions
What is the difference between SugarCRM and Insightly?
SugarCRM is mid-market crm best for mid-market B2B organizations needing configurable sales processes. Its standout is flexible account-centric CRM without a hyperscale platform footprint.. Insightly is crm with project management best for sMBs that deliver projects or services after closing a deal. Its standout is converting won opportunities into connected delivery projects..
Is SugarCRM better than Insightly?
Neither is universally better — it depends on your use case. SugarCRM is the stronger choice for mid-market B2B organizations needing configurable sales processes. Insightly is a better fit for sMBs that deliver projects or services after closing a deal.
Which is cheaper, SugarCRM or Insightly?
SugarCRM starts from ~$19/user/mo. Insightly starts from ~$29/user/mo.
Does SugarCRM or Insightly have a free plan?
SugarCRM does not offer a permanent free plan. Insightly does not offer a permanent free plan.