SAP Sales Cloud ★ 4.1/5 
Insightly ★ 4.1/5 SAP Sales Cloud vs Insightly: Which CRM is right for you?
A 2026 head-to-head on pricing, features, and which team each is built for.
The short answer
SAP Sales Cloud is enterprise crm built for large enterprises already running SAP ERP or SAP business applications, starting contact sales. Insightly is crm with project management for sMBs that deliver projects or services after closing a deal, starting from ~$29/user/mo. Choose SAP Sales Cloud for enterprise crm needs; choose Insightly if crm with project management is a better match for your team.
SAP Sales Cloud vs Insightly: at a glance
| Detail | SAP Sales Cloud | Insightly |
|---|---|---|
| Category | Enterprise CRM | CRM with project management |
| Starting price | contact sales | from ~$29/user/mo |
| Free plan | No | No |
| Best for | large enterprises already running SAP ERP or SAP business applications. | SMBs that deliver projects or services after closing a deal. |
| Our rating | ★ 4.1 / 5 | ★ 4.1 / 5 |
| Standout feature | Native alignment with SAP’s enterprise and lead-to-cash ecosystem. | Converting won opportunities into connected delivery projects. |
| Founded | 1972 | 2009 |
| Headquarters | Walldorf, Germany | San Francisco, USA |
Prices are indicative 2026 list prices; always confirm with the vendor directly.
What is SAP Sales Cloud?
SAP Sales Cloud is SAP’s AI-assisted sales CRM for lead, opportunity, forecast, account, and field-sales management. It connects customer-facing work with SAP’s broader enterprise application and data ecosystem.
Best for: large enterprises already running SAP ERP or SAP business applications.
What is Insightly?
Insightly combines contact, organization, opportunity, pipeline, project, and workflow management. Separate marketing and service products plus the AppConnect integration platform extend it across the customer lifecycle.
Best for: SMBs that deliver projects or services after closing a deal.
Key features compared
| SAP Sales Cloud | Insightly |
|---|---|
| AI-assisted guided selling | Pipeline and opportunity management |
| Pipeline and forecast intelligence | Relationship linking |
| Field-sales and territory management | Project delivery |
| SAP ERP integration | AppConnect integrations |
Pros and cons: SAP Sales Cloud
| Pros | Cons |
|---|---|
| ✔ Strong SAP ecosystem fit | ✘ Complex implementation |
| ✔ Enterprise scale and governance | ✘ Quote-based total cost |
| ✔ Sophisticated forecasting | ✘ Too heavy for most SMBs |
Pros and cons: Insightly
| Pros | Cons |
|---|---|
| ✔ Sales-to-project continuity | ✘ Best features require higher tiers |
| ✔ Flexible relationship records | ✘ Reporting takes setup |
| ✔ Useful integration tooling | ✘ Smaller ecosystem than leaders |
Which should you choose?
Choose SAP Sales Cloud if you are large enterprises already running SAP ERP or SAP business applications.
Choose Insightly if you are sMBs that deliver projects or services after closing a deal.
Frequently asked questions
What is the difference between SAP Sales Cloud and Insightly?
SAP Sales Cloud is enterprise crm best for large enterprises already running SAP ERP or SAP business applications. Its standout is native alignment with SAP’s enterprise and lead-to-cash ecosystem.. Insightly is crm with project management best for sMBs that deliver projects or services after closing a deal. Its standout is converting won opportunities into connected delivery projects..
Is SAP Sales Cloud better than Insightly?
Neither is universally better — it depends on your use case. SAP Sales Cloud is the stronger choice for large enterprises already running SAP ERP or SAP business applications. Insightly is a better fit for sMBs that deliver projects or services after closing a deal.
Which is cheaper, SAP Sales Cloud or Insightly?
SAP Sales Cloud starts contact sales. Insightly starts from ~$29/user/mo.
Does SAP Sales Cloud or Insightly have a free plan?
SAP Sales Cloud does not offer a permanent free plan. Insightly does not offer a permanent free plan.