Loxo★ 4.6/5
Bullhorn★ 4.0/5Loxo vs Bullhorn: Which CRM is right for you?
A 2026 head-to-head on pricing, features, and which team each is built for.
The short answer
Loxo is recruiting crm & ats built for recruiting and staffing agencies that want AI-powered sourcing, ATS, and CRM combined in one platform, starting from $0 (free), paid from ~$169/user/mo — free plan available. Bullhorn is staffing & recruiting crm for staffing and recruiting agencies that need a combined ATS and CRM for candidates, clients, and placements, starting from ~$99/user/mo. Choose Loxo for recruiting crm & ats needs; choose Bullhorn if staffing & recruiting crm is a better match for your team.
Loxo vs Bullhorn: at a glance
| Detail | Loxo | Bullhorn |
|---|---|---|
| Category | Recruiting CRM & ATS | Staffing & recruiting CRM |
| Starting price | from $0 (free), paid from ~$169/user/mo | from ~$99/user/mo |
| Free plan | Yes | No |
| Best for | Recruiting and staffing agencies that want AI-powered sourcing, ATS, and CRM combined in one platform. | Staffing and recruiting agencies that need a combined ATS and CRM for candidates, clients, and placements. |
| Our rating | ★ 4.6 / 5 | ★ 4.0 / 5 |
| Standout feature | AI-driven candidate sourcing across more than a billion profiles built into one ATS, CRM, and outreach platform. | A single system that unifies applicant tracking and client CRM specifically for staffing and recruiting workflows. |
| Founded | 2012 | 1999 |
| Headquarters | Denver, USA | Boston, USA |
Prices are indicative 2026 list prices; always confirm with the vendor directly.
What is Loxo?
Loxo is a cloud-based talent intelligence platform that combines an applicant tracking system, recruiting CRM, and AI-powered sourcing engine for executive search, staffing, and RPO firms. It layers AI candidate matching across a database of more than a billion profiles on top of pipeline tracking, multichannel outreach, and analytics, aiming to replace separate ATS, CRM, and sourcing tools with one system built for recruiters.
Best for: Recruiting and staffing agencies that want AI-powered sourcing, ATS, and CRM combined in one platform.
What is Bullhorn?
Bullhorn is a cloud-based CRM and applicant tracking system (ATS) purpose-built for the staffing and recruiting industry. It unifies candidate sourcing, client and job-order tracking, and placement pipelines in one system, with the Bullhorn One suite extending into onboarding, VMS integration, and AI-assisted sourcing for high-volume agency recruiting teams.
Best for: Staffing and recruiting agencies that need a combined ATS and CRM for candidates, clients, and placements.
Key features compared
| Loxo | Bullhorn |
|---|---|
| AI-powered candidate sourcing across 1.2 billion+ professional profiles | Combined ATS and CRM for candidates, clients, and job orders |
| Combined ATS and CRM with unified candidate and client pipelines | Automated resume parsing and candidate-to-role matching |
| Chrome extension for one-click profile and resume importing | Bullhorn One suite adds onboarding, VMS, and back-office integration |
| Multichannel email and SMS outreach with automated sequences | AI-assisted sourcing and candidate re-engagement tools |
| Custom dashboards, analytics, and recruiter performance reporting | Deep integrations with job boards, VMS platforms, and payroll systems |
Pros and cons: Loxo
| Pros | Cons |
|---|---|
| ✔ Genuinely usable free plan for solo recruiters, not just a trial | ✘ Paid tiers cost more than many dedicated recruiting CRMs |
| ✔ Deep AI sourcing database reduces time spent hunting for candidates | ✘ Professional and Enterprise pricing is custom and not published |
| ✔ Combines ATS, CRM, and outreach in one clean interface | ✘ Narrow fit outside recruiting, staffing, and executive search workflows |
Pros and cons: Bullhorn
| Pros | Cons |
|---|---|
| ✔ Purpose-built for staffing agency workflows end to end | ✘ No free plan or self-service trial; pricing requires a custom quote |
| ✔ Large ecosystem of staffing-specific integrations and marketplace apps | ✘ Steep learning curve and implementation cost for smaller agencies |
| ✔ Scales from small agencies to large enterprise staffing firms | ✘ Add-on modules can push total cost well above the base plan |
Which should you choose?
Choose Loxo if you are recruiting and staffing agencies that want AI-powered sourcing, ATS, and CRM combined in one platform.
Choose Bullhorn if you are staffing and recruiting agencies that need a combined ATS and CRM for candidates, clients, and placements.
Frequently asked questions
What is the difference between Loxo and Bullhorn?
Loxo is recruiting crm & ats best for recruiting and staffing agencies that want AI-powered sourcing, ATS, and CRM combined in one platform. Its standout is aI-driven candidate sourcing across more than a billion profiles built into one ATS, CRM, and outreach platform.. Bullhorn is staffing & recruiting crm best for staffing and recruiting agencies that need a combined ATS and CRM for candidates, clients, and placements. Its standout is a single system that unifies applicant tracking and client CRM specifically for staffing and recruiting workflows..
Is Loxo better than Bullhorn?
Neither is universally better — it depends on your use case. Loxo is the stronger choice for recruiting and staffing agencies that want AI-powered sourcing, ATS, and CRM combined in one platform. Bullhorn is a better fit for staffing and recruiting agencies that need a combined ATS and CRM for candidates, clients, and placements.
Which is cheaper, Loxo or Bullhorn?
Loxo starts from $0 (free), paid from ~$169/user/mo and offers a free plan. Bullhorn starts from ~$99/user/mo.
Does Loxo or Bullhorn have a free plan?
Loxo offers a free plan. Bullhorn does not offer a permanent free plan.