Insightly ★ 4.1/5 
Copper ★ 4.2/5 Insightly vs Copper: Which CRM is right for you?
A 2026 head-to-head on pricing, features, and which team each is built for.
The short answer
Insightly is crm with project management built for sMBs that deliver projects or services after closing a deal, starting from ~$29/user/mo. Copper is google workspace crm for small and mid-size relationship-led teams standardized on Google Workspace, starting from ~$23/user/mo annually. Choose Insightly for crm with project management needs; choose Copper if google workspace crm is a better match for your team.
Insightly vs Copper: at a glance
| Detail | Insightly | Copper |
|---|---|---|
| Category | CRM with project management | Google Workspace CRM |
| Starting price | from ~$29/user/mo | from ~$23/user/mo annually |
| Free plan | No | No |
| Best for | SMBs that deliver projects or services after closing a deal. | small and mid-size relationship-led teams standardized on Google Workspace. |
| Our rating | ★ 4.1 / 5 | ★ 4.2 / 5 |
| Standout feature | Converting won opportunities into connected delivery projects. | Deep Gmail and Google Workspace integration. |
| Founded | 2009 | 2013 |
| Headquarters | San Francisco, USA | San Francisco, USA |
Prices are indicative 2026 list prices; always confirm with the vendor directly.
What is Insightly?
Insightly combines contact, organization, opportunity, pipeline, project, and workflow management. Separate marketing and service products plus the AppConnect integration platform extend it across the customer lifecycle.
Best for: SMBs that deliver projects or services after closing a deal.
What is Copper?
Copper is a sales and relationship CRM built to operate alongside Google Workspace. Users can manage contacts, opportunities, tasks, email history, and pipelines from familiar Google interfaces.
Best for: small and mid-size relationship-led teams standardized on Google Workspace.
Key features compared
| Insightly | Copper |
|---|---|
| Pipeline and opportunity management | Gmail CRM sidebar |
| Relationship linking | Google Calendar and Drive integration |
| Project delivery | Multiple pipelines |
| AppConnect integrations | Workflow automation |
Pros and cons: Insightly
| Pros | Cons |
|---|---|
| ✔ Sales-to-project continuity | ✘ Best features require higher tiers |
| ✔ Flexible relationship records | ✘ Reporting takes setup |
| ✔ Useful integration tooling | ✘ Smaller ecosystem than leaders |
Pros and cons: Copper
| Pros | Cons |
|---|---|
| ✔ Fits naturally into Google Workspace | ✘ Weak fit outside Google Workspace |
| ✔ Low-friction contact history | ✘ Advanced features cost more |
| ✔ Clean relationship model | ✘ Limited enterprise breadth |
Which should you choose?
Choose Insightly if you are sMBs that deliver projects or services after closing a deal.
Choose Copper if you are small and mid-size relationship-led teams standardized on Google Workspace.
Frequently asked questions
What is the difference between Insightly and Copper?
Insightly is crm with project management best for sMBs that deliver projects or services after closing a deal. Its standout is converting won opportunities into connected delivery projects.. Copper is google workspace crm best for small and mid-size relationship-led teams standardized on Google Workspace. Its standout is deep Gmail and Google Workspace integration..
Is Insightly better than Copper?
Neither is universally better — it depends on your use case. Insightly is the stronger choice for sMBs that deliver projects or services after closing a deal. Copper is a better fit for small and mid-size relationship-led teams standardized on Google Workspace.
Which is cheaper, Insightly or Copper?
Insightly starts from ~$29/user/mo. Copper starts from ~$23/user/mo annually.
Does Insightly or Copper have a free plan?
Insightly does not offer a permanent free plan. Copper does not offer a permanent free plan.