HubSpot ★ 4.6/5 
Insightly ★ 4.1/5 HubSpot vs Insightly: Which CRM is right for you?
A 2026 head-to-head on pricing, features, and which team each is built for.
The short answer
HubSpot is all-in-one crm built for sMBs and marketing-led teams wanting sales + marketing in one system, starting from $0 (free), paid from ~$15/user/mo — free plan available. Insightly is crm with project management for sMBs that deliver projects or services after closing a deal, starting from ~$29/user/mo. Choose HubSpot for all-in-one crm needs; choose Insightly if crm with project management is a better match for your team.
HubSpot vs Insightly: at a glance
| Detail | HubSpot | Insightly |
|---|---|---|
| Category | All-in-one CRM | CRM with project management |
| Starting price | from $0 (free), paid from ~$15/user/mo | from ~$29/user/mo |
| Free plan | Yes | No |
| Best for | SMBs and marketing-led teams wanting sales + marketing in one system. | SMBs that deliver projects or services after closing a deal. |
| Our rating | ★ 4.6 / 5 | ★ 4.1 / 5 |
| Standout feature | A free tier that scales smoothly into full marketing automation. | Converting won opportunities into connected delivery projects. |
| Founded | 2006 | 2009 |
| Headquarters | Cambridge, USA | San Francisco, USA |
Prices are indicative 2026 list prices; always confirm with the vendor directly.
What is HubSpot?
HubSpot is a connected CRM platform built around ease of use. The free CRM covers contacts, deals, and email, and you can switch on paid Sales, Marketing, Service, and Content "Hubs" as you grow — all sharing one contact database.
Best for: SMBs and marketing-led teams wanting sales + marketing in one system.
What is Insightly?
Insightly combines contact, organization, opportunity, pipeline, project, and workflow management. Separate marketing and service products plus the AppConnect integration platform extend it across the customer lifecycle.
Best for: SMBs that deliver projects or services after closing a deal.
Key features compared
| HubSpot | Insightly |
|---|---|
| Free contact, deal, and email tracking | Pipeline and opportunity management |
| Unified sales, marketing, and service hubs | Relationship linking |
| Clean, low-training interface | Project delivery |
| Built-in email sequences and meeting scheduling | AppConnect integrations |
| Large template and integration marketplace | — |
Pros and cons: HubSpot
| Pros | Cons |
|---|---|
| ✔ Best-in-class ease of use and onboarding | ✘ Costs rise steeply at Professional tiers |
| ✔ Generous, genuinely useful free tier | ✘ Contact-based pricing can surprise marketing teams |
| ✔ One platform for sales, marketing, and support | ✘ Less customizable than Salesforce for complex processes |
Pros and cons: Insightly
| Pros | Cons |
|---|---|
| ✔ Sales-to-project continuity | ✘ Best features require higher tiers |
| ✔ Flexible relationship records | ✘ Reporting takes setup |
| ✔ Useful integration tooling | ✘ Smaller ecosystem than leaders |
Which should you choose?
Choose HubSpot if you are sMBs and marketing-led teams wanting sales + marketing in one system.
Choose Insightly if you are sMBs that deliver projects or services after closing a deal.
Frequently asked questions
What is the difference between HubSpot and Insightly?
HubSpot is all-in-one crm best for sMBs and marketing-led teams wanting sales + marketing in one system. Its standout is a free tier that scales smoothly into full marketing automation.. Insightly is crm with project management best for sMBs that deliver projects or services after closing a deal. Its standout is converting won opportunities into connected delivery projects..
Is HubSpot better than Insightly?
Neither is universally better — it depends on your use case. HubSpot is the stronger choice for sMBs and marketing-led teams wanting sales + marketing in one system. Insightly is a better fit for sMBs that deliver projects or services after closing a deal.
Which is cheaper, HubSpot or Insightly?
HubSpot starts from $0 (free), paid from ~$15/user/mo and offers a free plan. Insightly starts from ~$29/user/mo.
Does HubSpot or Insightly have a free plan?
HubSpot offers a free plan. Insightly does not offer a permanent free plan.