HubSpot ★ 4.6/5 
Copper ★ 4.2/5 HubSpot vs Copper: Which CRM is right for you?
A 2026 head-to-head on pricing, features, and which team each is built for.
The short answer
HubSpot is all-in-one crm built for sMBs and marketing-led teams wanting sales + marketing in one system, starting from $0 (free), paid from ~$15/user/mo — free plan available. Copper is google workspace crm for small and mid-size relationship-led teams standardized on Google Workspace, starting from ~$23/user/mo annually. Choose HubSpot for all-in-one crm needs; choose Copper if google workspace crm is a better match for your team.
HubSpot vs Copper: at a glance
| Detail | HubSpot | Copper |
|---|---|---|
| Category | All-in-one CRM | Google Workspace CRM |
| Starting price | from $0 (free), paid from ~$15/user/mo | from ~$23/user/mo annually |
| Free plan | Yes | No |
| Best for | SMBs and marketing-led teams wanting sales + marketing in one system. | small and mid-size relationship-led teams standardized on Google Workspace. |
| Our rating | ★ 4.6 / 5 | ★ 4.2 / 5 |
| Standout feature | A free tier that scales smoothly into full marketing automation. | Deep Gmail and Google Workspace integration. |
| Founded | 2006 | 2013 |
| Headquarters | Cambridge, USA | San Francisco, USA |
Prices are indicative 2026 list prices; always confirm with the vendor directly.
What is HubSpot?
HubSpot is a connected CRM platform built around ease of use. The free CRM covers contacts, deals, and email, and you can switch on paid Sales, Marketing, Service, and Content "Hubs" as you grow — all sharing one contact database.
Best for: SMBs and marketing-led teams wanting sales + marketing in one system.
What is Copper?
Copper is a sales and relationship CRM built to operate alongside Google Workspace. Users can manage contacts, opportunities, tasks, email history, and pipelines from familiar Google interfaces.
Best for: small and mid-size relationship-led teams standardized on Google Workspace.
Key features compared
| HubSpot | Copper |
|---|---|
| Free contact, deal, and email tracking | Gmail CRM sidebar |
| Unified sales, marketing, and service hubs | Google Calendar and Drive integration |
| Clean, low-training interface | Multiple pipelines |
| Built-in email sequences and meeting scheduling | Workflow automation |
| Large template and integration marketplace | — |
Pros and cons: HubSpot
| Pros | Cons |
|---|---|
| ✔ Best-in-class ease of use and onboarding | ✘ Costs rise steeply at Professional tiers |
| ✔ Generous, genuinely useful free tier | ✘ Contact-based pricing can surprise marketing teams |
| ✔ One platform for sales, marketing, and support | ✘ Less customizable than Salesforce for complex processes |
Pros and cons: Copper
| Pros | Cons |
|---|---|
| ✔ Fits naturally into Google Workspace | ✘ Weak fit outside Google Workspace |
| ✔ Low-friction contact history | ✘ Advanced features cost more |
| ✔ Clean relationship model | ✘ Limited enterprise breadth |
Which should you choose?
Choose HubSpot if you are sMBs and marketing-led teams wanting sales + marketing in one system.
Choose Copper if you are small and mid-size relationship-led teams standardized on Google Workspace.
Frequently asked questions
What is the difference between HubSpot and Copper?
HubSpot is all-in-one crm best for sMBs and marketing-led teams wanting sales + marketing in one system. Its standout is a free tier that scales smoothly into full marketing automation.. Copper is google workspace crm best for small and mid-size relationship-led teams standardized on Google Workspace. Its standout is deep Gmail and Google Workspace integration..
Is HubSpot better than Copper?
Neither is universally better — it depends on your use case. HubSpot is the stronger choice for sMBs and marketing-led teams wanting sales + marketing in one system. Copper is a better fit for small and mid-size relationship-led teams standardized on Google Workspace.
Which is cheaper, HubSpot or Copper?
HubSpot starts from $0 (free), paid from ~$15/user/mo and offers a free plan. Copper starts from ~$23/user/mo annually.
Does HubSpot or Copper have a free plan?
HubSpot offers a free plan. Copper does not offer a permanent free plan.