Freshsales ★ 4.3/5 
SAP Sales Cloud ★ 4.1/5 Freshsales vs SAP Sales Cloud: Which CRM is right for you?
A 2026 head-to-head on pricing, features, and which team each is built for.
The short answer
Freshsales is smb crm built for sMB sales teams wanting built-in phone/email and AI at low cost, starting from $0 (free), paid from ~$9/user/mo — free plan available. SAP Sales Cloud is enterprise crm for large enterprises already running SAP ERP or SAP business applications, starting contact sales. Choose Freshsales for smb crm needs; choose SAP Sales Cloud if enterprise crm is a better match for your team.
Freshsales vs SAP Sales Cloud: at a glance
| Detail | Freshsales | SAP Sales Cloud |
|---|---|---|
| Category | SMB CRM | Enterprise CRM |
| Starting price | from $0 (free), paid from ~$9/user/mo | contact sales |
| Free plan | Yes | No |
| Best for | SMB sales teams wanting built-in phone/email and AI at low cost. | large enterprises already running SAP ERP or SAP business applications. |
| Our rating | ★ 4.3 / 5 | ★ 4.1 / 5 |
| Standout feature | Built-in phone and email plus Freddy AI on affordable tiers. | Native alignment with SAP’s enterprise and lead-to-cash ecosystem. |
| Founded | 2017 | 1972 |
| Headquarters | San Mateo, USA | Walldorf, Germany |
Prices are indicative 2026 list prices; always confirm with the vendor directly.
What is Freshsales?
Freshsales is the sales CRM in the Freshworks suite. It bundles contact and deal management with a built-in phone, email, and the Freddy AI assistant for lead scoring and next-step suggestions, aimed at fast-moving SMB sales teams.
Best for: SMB sales teams wanting built-in phone/email and AI at low cost.
What is SAP Sales Cloud?
SAP Sales Cloud is SAP’s AI-assisted sales CRM for lead, opportunity, forecast, account, and field-sales management. It connects customer-facing work with SAP’s broader enterprise application and data ecosystem.
Best for: large enterprises already running SAP ERP or SAP business applications.
Key features compared
| Freshsales | SAP Sales Cloud |
|---|---|
| Built-in phone and email | AI-assisted guided selling |
| Freddy AI lead scoring and insights | Pipeline and forecast intelligence |
| Visual sales pipeline | Field-sales and territory management |
| Workflow automation | SAP ERP integration |
| Free tier for small teams | — |
Pros and cons: Freshsales
| Pros | Cons |
|---|---|
| ✔ Strong value with a usable free plan | ✘ Advanced features locked to higher tiers |
| ✔ Built-in communication tools | ✘ Smaller integration ecosystem |
| ✔ AI features at an accessible price | ✘ Can be outgrown by complex enterprises |
Pros and cons: SAP Sales Cloud
| Pros | Cons |
|---|---|
| ✔ Strong SAP ecosystem fit | ✘ Complex implementation |
| ✔ Enterprise scale and governance | ✘ Quote-based total cost |
| ✔ Sophisticated forecasting | ✘ Too heavy for most SMBs |
Which should you choose?
Choose Freshsales if you are sMB sales teams wanting built-in phone/email and AI at low cost.
Choose SAP Sales Cloud if you are large enterprises already running SAP ERP or SAP business applications.
Frequently asked questions
What is the difference between Freshsales and SAP Sales Cloud?
Freshsales is smb crm best for sMB sales teams wanting built-in phone/email and AI at low cost. Its standout is built-in phone and email plus Freddy AI on affordable tiers.. SAP Sales Cloud is enterprise crm best for large enterprises already running SAP ERP or SAP business applications. Its standout is native alignment with SAP’s enterprise and lead-to-cash ecosystem..
Is Freshsales better than SAP Sales Cloud?
Neither is universally better — it depends on your use case. Freshsales is the stronger choice for sMB sales teams wanting built-in phone/email and AI at low cost. SAP Sales Cloud is a better fit for large enterprises already running SAP ERP or SAP business applications.
Which is cheaper, Freshsales or SAP Sales Cloud?
Freshsales starts from $0 (free), paid from ~$9/user/mo and offers a free plan. SAP Sales Cloud starts contact sales.
Does Freshsales or SAP Sales Cloud have a free plan?
Freshsales offers a free plan. SAP Sales Cloud does not offer a permanent free plan.