Freshsales ★ 4.3/5 
Copper ★ 4.2/5 Freshsales vs Copper: Which CRM is right for you?
A 2026 head-to-head on pricing, features, and which team each is built for.
The short answer
Freshsales is smb crm built for sMB sales teams wanting built-in phone/email and AI at low cost, starting from $0 (free), paid from ~$9/user/mo — free plan available. Copper is google workspace crm for small and mid-size relationship-led teams standardized on Google Workspace, starting from ~$23/user/mo annually. Choose Freshsales for smb crm needs; choose Copper if google workspace crm is a better match for your team.
Freshsales vs Copper: at a glance
| Detail | Freshsales | Copper |
|---|---|---|
| Category | SMB CRM | Google Workspace CRM |
| Starting price | from $0 (free), paid from ~$9/user/mo | from ~$23/user/mo annually |
| Free plan | Yes | No |
| Best for | SMB sales teams wanting built-in phone/email and AI at low cost. | small and mid-size relationship-led teams standardized on Google Workspace. |
| Our rating | ★ 4.3 / 5 | ★ 4.2 / 5 |
| Standout feature | Built-in phone and email plus Freddy AI on affordable tiers. | Deep Gmail and Google Workspace integration. |
| Founded | 2017 | 2013 |
| Headquarters | San Mateo, USA | San Francisco, USA |
Prices are indicative 2026 list prices; always confirm with the vendor directly.
What is Freshsales?
Freshsales is the sales CRM in the Freshworks suite. It bundles contact and deal management with a built-in phone, email, and the Freddy AI assistant for lead scoring and next-step suggestions, aimed at fast-moving SMB sales teams.
Best for: SMB sales teams wanting built-in phone/email and AI at low cost.
What is Copper?
Copper is a sales and relationship CRM built to operate alongside Google Workspace. Users can manage contacts, opportunities, tasks, email history, and pipelines from familiar Google interfaces.
Best for: small and mid-size relationship-led teams standardized on Google Workspace.
Key features compared
| Freshsales | Copper |
|---|---|
| Built-in phone and email | Gmail CRM sidebar |
| Freddy AI lead scoring and insights | Google Calendar and Drive integration |
| Visual sales pipeline | Multiple pipelines |
| Workflow automation | Workflow automation |
| Free tier for small teams | — |
Pros and cons: Freshsales
| Pros | Cons |
|---|---|
| ✔ Strong value with a usable free plan | ✘ Advanced features locked to higher tiers |
| ✔ Built-in communication tools | ✘ Smaller integration ecosystem |
| ✔ AI features at an accessible price | ✘ Can be outgrown by complex enterprises |
Pros and cons: Copper
| Pros | Cons |
|---|---|
| ✔ Fits naturally into Google Workspace | ✘ Weak fit outside Google Workspace |
| ✔ Low-friction contact history | ✘ Advanced features cost more |
| ✔ Clean relationship model | ✘ Limited enterprise breadth |
Which should you choose?
Choose Freshsales if you are sMB sales teams wanting built-in phone/email and AI at low cost.
Choose Copper if you are small and mid-size relationship-led teams standardized on Google Workspace.
Frequently asked questions
What is the difference between Freshsales and Copper?
Freshsales is smb crm best for sMB sales teams wanting built-in phone/email and AI at low cost. Its standout is built-in phone and email plus Freddy AI on affordable tiers.. Copper is google workspace crm best for small and mid-size relationship-led teams standardized on Google Workspace. Its standout is deep Gmail and Google Workspace integration..
Is Freshsales better than Copper?
Neither is universally better — it depends on your use case. Freshsales is the stronger choice for sMB sales teams wanting built-in phone/email and AI at low cost. Copper is a better fit for small and mid-size relationship-led teams standardized on Google Workspace.
Which is cheaper, Freshsales or Copper?
Freshsales starts from $0 (free), paid from ~$9/user/mo and offers a free plan. Copper starts from ~$23/user/mo annually.
Does Freshsales or Copper have a free plan?
Freshsales offers a free plan. Copper does not offer a permanent free plan.