How do you migrate from Pipedrive to HubSpot?

Moving from Pipedrive to HubSpot is a data project, not just a subscription change. Both systems store contacts, companies, deals, and activities, but they name and structure those objects differently. A clean migration depends on mapping every field deliberately and verifying the result before the old system is retired.

This guide covers what to export, how Pipedrive objects line up with HubSpot, the likely cost, and the checks that prevent a broken pipeline on launch day.

How do Pipedrive and HubSpot objects map?

The two CRMs use similar concepts with different labels. Getting the mapping right up front prevents orphaned records later.

Pipedrive’s stages and custom fields rarely have identical HubSpot names, so document the intended mapping in a spreadsheet before touching either system.

What should you export from Pipedrive?

Export each object type separately so you can validate and import them in the right order. From Pipedrive, pull:

1. Persons (contacts), including email, phone, owner, and custom fields.
2. Organizations (companies) with their linked people.
3. Deals with value, currency, stage, pipeline, owner, and close date.
4. Activities and notes, with timestamps and the associated record.

Pipedrive supports full exports from its settings, and its API is available for larger or repeated migrations. Confirm current export options on the official Pipedrive support site before you begin.

In what order should you import into HubSpot?

Import order matters because associations depend on parent records already existing. Load companies first, then contacts, then deals, then activities.

• Create the target pipelines and deal stages in HubSpot first.
• Import companies and confirm domains are clean.
• Import contacts and associate them to companies by email or domain.
• Import deals, mapping each Pipedrive stage to the correct HubSpot stage.
• Import activities last so they attach to records that already exist.

HubSpot’s import tool matches records using unique identifiers such as email. Review its current import documentation so associations map correctly on the first pass.

How much does a Pipedrive to HubSpot migration cost?

There is no single price. Cost depends on record volume, custom field complexity, and whether you migrate manually, use a third-party tool, or hire a partner.

• Manual CSV import: lowest direct cost, highest internal time, best for small or simple data sets.
• Migration tools: a per-record or subscription fee that automates object and association mapping.
• Implementation partner: the highest cost, appropriate for large teams, heavy customization, or integrations that must be rebuilt.

Add the cost of the HubSpot tier you actually need. For a full budgeting framework, see how much CRM software costs.

How do you verify the migration before switching?

Do not switch off Pipedrive the moment the import finishes. Keep it read-only and run a verification pass first.

1. Spot-check a sample of contacts, companies, and deals against Pipedrive.
2. Confirm deal owners, stages, values, and close dates transferred correctly.
3. Check that activities and notes attach to the right records with original dates.
4. Test reporting and any automation that depends on properties or stages.

Only after this review should the team work exclusively in HubSpot. A short overlap window is cheaper than discovering missing history weeks later.

What is the safest way to run the whole project?

Treat the migration like a small implementation: define requirements, map fields, test, then cut over. Our spreadsheet-to-CRM migration guide covers the same discipline for exported data, and the CRM implementation checklist helps you sequence setup, testing, and training.

Frequently asked questions

Can you migrate deals and their history from Pipedrive to HubSpot?

Yes. Deals, values, stages, owners, and close dates can be migrated, and activities can be preserved with their original timestamps if you export and import them correctly. Build HubSpot pipelines and stages before importing so each deal lands in the right place.

Should you keep Pipedrive running during the switch?

Yes, temporarily. Keep Pipedrive read-only for a verification window so you can compare records and confirm nothing is missing. Cancel it only after reporting, automation, and a record sample have all been validated in HubSpot.

Is Pipedrive or HubSpot better after you migrate?

That depends on your needs. HubSpot suits teams that want connected sales, marketing, and service; Pipedrive suits sales-focused teams that want a simple pipeline. See our comparison of HubSpot vs Pipedrive for a small business.